Easyjet case study - enviromental analysis and business strategy analysis

ORGANISATION AND MANAGEMENT PRACTICES EASYJET REPORT Student Name: outcry Hui Matriculation Number: 200411997 Module Number: MGTMM20 Word look: 3407 words CONTENT INTRODUCTION         3 OVERVIEW OF EASYJET         3 committee STATEMENT         3 MAJOR STAKEHOLDER GROUPS         3 INTERNAL prototype         5 STRENGTHS & antiophthalmic factor; WEAKNESSES (S.W.O.T ANALYSIS)         5 Strengths         5 Weaknesses         5 jimmy CHAIN ANALYSIS         6 RESOURCES & CORE competency         6 Resources         6 Core Competence         7 orthogonal ANALYSIS         8 OPPORTUNITIES & THREATS (S.W.O.

T ANALYSIS)         8 Opportunities         8 Threats         8 FIVE FORCES ANALYSIS OF COMPETITIVE ENVIRONMENT         8 Potential Entrants         8 The negotiate agent of buyers         9 The bargaining power of suppliers         9 The threat of substitutes         9 Industry competitors         9 STRATEGY         11 GENERIC STRATEGY         11 increase & MARKET ANALYSIS         11 Product analytic thinking         11 The Boston Consulting Group (BCG) growth sh be intercellular substance         12 Growth Strategies - ingrained/ Acquisition / Diversification         12 STRATEGY IMPLEMENTATION         14 MATCHING STRATEGY WITH RESOURCES     Â Â Â Â Â 14 MANAGING CHANGE     Â!  Â Â Â 14 EVALUATION         15 CONCLUSION         17 BIBLIOGRAPHY         18 APPENDICES         20 INTRODUCTION Overview of Easyjet Easyjet was naturalized in walk 1995[Key events in our history, Easyjet, 2004], with low-cost evasions from Londons Luton Airport to Glasgow and Edinburgh in Scotland. The fledges were full, and the demand for low-cost flights grew rapidly throughout the whole country. Since then, Easyjet was heavy on expanding itself and raised additional finance to invest in additional aircrafts. Today, Easyjet is mavin of the europiums leading low-cost airlines offering one hundred five dollar bill routes to 38 key business and leisure airports in europium [2003 Annual Report and Accounts, Easyjet, p 16, 2004].This is proved by their incarnate figures, with a total turnover of £932 million and pre-tax profits of £52 million in 2003 [2003 Annual Report and Accounts, p 4, Easyjet, 2004]. They argon by no means struggling to keep up. With a customer base that has consistently grown from the first flight to an impressive... If you want to get a full essay, order it on our website: OrderEssay.net

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