Services Marketing: Dell Being Direct to Customer

The objective of this report is to analyze the answers marketing effect of dell by introduced e-commerce to build stronger consanguinitys with clients. As the Internet keep to reverse, more companies started to realize how it exiting enhance customer relationship and committal by introducing on television channel selling. It is simplifying the range of transactions and communications with customers as well up as internal management of an organizational structure. dingle get the hang the practice of selling computers at once online by notch build-to- arrangement, just-in-time inventory; for that reason, cheaper prices and better quality of computers/ military services bathroom be provided to end users. KeywordsComputer Industry, E-commerce, Customer Satisfaction, Marketing StrategyINTRODUCTIONServices marketing generally deliberate excellence service stimulate customers to buy more, become lithesome price sensitive, interest to other services offer by the sam e company and share their positive experience to others. It will build customer devotion over time if customers view they are receiving good value of products or services. As loyalty are building up, barriers against competition of the service supplier in the same industry will become higher which besides generates more revenue from each customer. (Venetis & Ghauri 2004)Services provider goat maintain customer relationships easily by identify service attributes of what customer wants to gain competitive advantages.

Customization of products/services treats each customer with a unique set of service which will at once connect each other for long term relationship. volunt ary services different from competitors thro! ugh differentiation will as well as enhance customers? perceive value of the company. (Claycomb & Martin 2002)The Internet provides opportunities to line of credit to reach and extend sales to almost all(prenominal) per centum of the world at very low cost. Product configuration, rear entry, and technical support are processed online which allows the company to modernise globally without increase in customer service costs. dingle focuses on the fact that it is a computer service provider; therefore, If you want to get a full essay, order it on our website: OrderEssay.net

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