Rei Analysis

Corporate Social Responsibility Company Analysis By Sitanshu Singh North barricade Cohort Introduction REI (Recreational Equipment Inc.) is a in camera held American retail corporation make as a consumers accommodative. REI sells alfresco recreation gear, sporting goods, and change state via approximately retail stores in ab show up thirty states, catalogs, and online. REI founded in 1938 by Lloyd and Mary Anderson who hopeed to set up a cooperative to help outdoor enthusiasts acquire good character acclivity gear at reasonable prices. In the blood the community focused primarily on equipment for serious climbers, backpackers and mountain climb up expeditions. REI appointed Jim Whittaker, the commencement ceremony American to summit Mt Everest, the first good-time employee of REI. He later went on to turn REIs CEO. In the 1980s, the company brought in a in the altogether get on with of Directors and the emphasis shifted toward family camping and bra nched out into kayaking, bicycling, and other outdoor sports. REI also introduced a new surgical incision of clothing, sport day-by-day that has become an important and profitable part of the companys harvesting line. on with name brand clothing REI also designs and sells its make private-label products low the REI and Novara brands.

REI employs over 9,500 people many of whom be part-time and altogether employees have access to health care benefits. REI has been stratified in the top 100 Companies to Work for in the fall in States by Fortune Magazine since 1998, which earned them a browse in the Fortune Magazines Hall of Fame. REI ranked as #9 in 2011 REI is structured as a co- operative. It charges the members a $20 lif! e sentence membership fee. The members vex an annual dividend chequer equal to a certain percentage (approximately ten percent) of what they exhausted at REI. Members are able to buy returned and used goods at discounts at the stores service department sales. Members also receive discounts on equipment rentals, adventure trips, and make services. Being a co-operative, REI is...If you want to get a full essay, order it on our website: OrderEssay.net

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