Bikers Mean Business As Scooters Take To The Stree

Marketing Assignment 1 Bikers mean art as scooters take to the streets The article in the Australian financial freshen on 13 January 2009 shows how dealerships of pushcycles and scooters atomic number 18 victimisation the impression of cigareting and spot to attract more customers towards investing in a two-wheeler. As the price of fuel is so uncertain and everlastingly qualifying up in price and the recent frugal crisis has interpreted a turn for the worse it is becoming harder for the ordinary Australian to maintain and run a car. Motorcycle dealerships are using this to their advantage by targeting those that single and are in the suffering income bracket, university students as well as those who aim an enthusiasm for deluxe bikes. The idea of marketing a overlap is to drainage area the stallion market into segments where there is a group of buyers that constitute cut off preferences for products and services. The company thus is able to target di fferent segments to constrain market offerings that cater for the customers needs (Kotler et al, 2006) The soil for someone buy something is to satisfy their basic needs, solve problems and to straighten out themselves feel good.

In targeting the low income households and university students these needs are met as a motor cycle or scooter is live up to their need to work their own shipping for much slight then a car. It solves their problem of not having to rely on public transport and it makes them feel good as they are able to grease ones palms a brand new pedal or a scooter and a scooter is often like get an ipod as they are so affordable. For those that have a tiny bit more money to set down and have a passion f! or bikes can purchase a Harley Davidson again at a lower price then say a small family car yet enceinte the feel of a lavish bike and still consolatory the necessary needs. post is the process by which marketers create an show or individualism in the minds of their target market for its product or service. It is the relative...If you deficiency to get a full essay, commit it on our website: OrderEssay.net

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